MSPs now have the potential to earn more ARR from Apple device management services, according to a 2023 Addigy report.
“Given the unique complexities of managing and securing Apple devices in the workplace, MSPs can easily charge a premium for these services without worrying about customers pushing back,” said Jason Dettbarn, Founder and CEO of Addigy.
Despite 30% of 480 MSP experts surveyed finding macOS devices a challenge, 65% predict Apple usage among business customers to increase in the next 12 months.
Dettbarn added: “By staying vigilant and proactive, regularly updating devices, educating customers, and specialising in managing Apple endpoints, MSPs can minimise the risks of potential security threats, ensure client IT environments remain as secure as possible and generate additional MRR.”
