Channel services group Synaxon UK has renamed its product distribution operation, Synaxon Distribution, to Synaxon Hub.
The reason for the change is to bring the UK in line with the German operation to reflect the expanded scope of services it now offers.
Synaxon Hub offers products from manufacturers such as APC, Acer, Dell, HP, HPE, Lenovo and Microsoft to partners.
Miguel Rodriguez, MD, Synaxon Hub, said: “Everything Synaxon does is designed to support partners in driving efficiency, productivity and automation, and transforming their businesses for managed services. Synaxon Hub is an important element of our overall value proposition.”
Mike Barron (pictured), MD, Synaxon UK, added: “With this name change, we’re communicating that we’re doing much more than just ‘shifting boxes' with our Hub business.”
