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Storadera: Data storage services report card from a war zone

Storadera: Data storage services report card from a war zone

We last reported on MSP data storage provider Storadera in 2022, after Russia had invaded Ukraine. The Estonia-headquartered company was in the early stages of ramping up its S3 object storage service to MSPs, with the help of a wider data centre footprint.

Fearful that the data management services market was being affected by the close proximity of the war, the company told us at the IT Press Tour event in Paris that it intended to open data centre spaces to host its service in The Netherlands and the UK that year, in addition to its data centre facilities in Estonia.

It further promised to add data centre spaces in the US and in the APAC region in 2023. An additional funding round was also said to be in the offing too. Sadly, the company failed to deliver on most of these fronts, although at this week’s IT Press Tour in London, the company was able to report impressive sales growth, albeit from a low level.

It did report a Netherlands data centre space was opened in 2023, and Storadera CEO Tommi Kannisto (pictured) told us the firm was currently seeing regular 5% month-on-month compound sales growth, after annual sales growth of over 80% in 2024.

The offer from the company is still plain enough, offering MSPs and enterprises S3 block storage at €6 a month for each terabyte stored, with full support and no ingress or egress fees to boot. Kannisto said there were no plans to increase this basic fee, despite it being the same for the last three years, and that the company was “still making a very good profit from it”.

Storadera is said to have “close to 100 customers”, and that around 15 partners, including MSPs, generate 60% of revenue. Named resell partners include communications service provider Telia and the Estonia Government Cloud.

The company currently has five staff and generates sales still under €1m a year. Kannisto didn’t disagree that the firm required new investment to truly scale up, including the opening of new points of presence in data centres across other European countries and elsewhere, to help capture more service providers to deliver its service to more end customers.

He said another data centre space was planned in Germany for “mid-2025”, and further facilities were still planned for the UK, the US or Canada, and APAC, but with no dates given for these potential PoPs.

Overall, still one to watch.

More to come from the IT Press Tour at Battersea Power Station in London...