Data management vendor Arctera has launched its first separate channel partner programme since its spin-off from Veritas at the end of last year. The rest of the backup and data protection business of Veritas merged with Cohesity in December.
The new programme from Arctera creates specialised partner rewards initiatives for each of its three business units of data compliance, data resilience, and data protection, with tailored recognition, rebates and resources.
New partner benefits include:
Enhanced deal registration with incentives aligned to the market opportunities for each business unit
New growth-target incentives that map to the unique characteristics and growth rates for each market
Dedicated partner development funds ring-fenced for each business unit, that “empower” partners by providing financial, marketing and training resources to “accelerate” business growth
Michael Gray, VP of channels and alliances at Arctera, said: “We are passionate about bringing our channel partners with us as we continue to transform our business and harness market opportunities.
“Our focus is encouraging our partners to target the biggest areas of potential growth for each of our three business units. By pooling our industry insight and market-leading products with our partners’ relationships and technical implementation skills, we believe that we’ve got the best possible combination for our joint customers.”
Partners working with all three business units will see revenue thresholds tailored specifically to each one, enabling them to “quickly” move through partner tiers to unlock their optimum rewards status, said the provider.
Arctera says it supports tens of thousands of customers worldwide, including 70% of the Fortune 100, we are told.
