Distributor TD Synnex has launched a programme for Microsoft Cloud Solution Provider (CSP) partners who want to grow their Azure business, offering enablement and technical training as well as strategic business support and potential funding for customer migrations.
The programme is designed to meet the specific needs of SMB-focused partners and provides easier enrolment onto CSP and enablement for Microsoft Azure. Cloud partners will be able to attend webinars and training and access additional technical assistance. They will be aligned with a technical pre-sales expert and have regular check-ins and updates with the TD Synnex team.
Partners may also be able to apply for migration funding to move customer workloads into Azure.
The distributor has also created a “campaign-in-a-box” offering for partners that are taking their first workloads onto Azure and the cloud. “This goes right back to basics, giving partners all the key components they need to conduct a successful marketing campaign, including data sheets, guides, webinar content, and templates,” said the firm.
To take part in the programme, partners will go through a simple assessment and work with the TD Synnex team to develop a strategic growth plan for Azure. They will also be required to work towards the achievement of Azure solutions partner designations, and achieve a minimum sales threshold each quarter.
Darren Dixon, business unit director, software, UK, TD Synnex, said: “In our experience, many SMB partners have the potential to build a significant level of business with Azure, but often hold back due to a lack of understanding or technical capability.
“We’ve developed this programme to meet the specific needs of those SMB partners. The programme provides all the technical and sales support they will need, not only to get started, but also to keep on building and growing their Azure sales. The pilot we ran last year was extremely successful and we are now ready to scale that up and get more Microsoft CSP partners involved,” said Dixon.
