
Cloud data and data lake management vendor Snowflake has brought in Chris Niederman as senior vice president of alliances and channels to head its growing global ecosystem of over 12,000 partners.
“The Snowflake partner ecosystem is accelerating innovation and delivering critical value to our global customers," said Mike Gannon, CRO, Snowflake. "Chris's unparalleled experience pioneering partner-led growth for major industry players is a game-changer. “Chris's leadership will propel our alliances and channels programme to its next phase of exponential growth."
This partner network is built around the Snowflake AI Data Cloud, offering a diverse range of integrated solutions, expert services, and industry-specific solutions, helping to modernise customer data architectures, driving AI adoption, facilitating secure data collaboration, and data monetisation.
Niederman joins Snowflake with more than 30 years of technology experience of building and scaling partnership organisations. Prior to joining Snowflake, he spent 11 years at Amazon Web Services (AWS), most recently serving as managing director of the AWS Industries and Solutions team, leading the organisation responsible for AWS’ worldwide partner strategy and industry transformation initiatives. At AWS, Niederman built the Global Systems Integrators business from inception to a $10 billion dollar annual run rate, said Snowflake.
Niederman has also held partner sales positions at VMware, where he created the company’s first National Partner Sales team. “Throughout my career, I've seen how a thriving partner ecosystem and partner-led growth directly impact customer success,” said Niederman. “Snowflake's partners are at the forefront of innovation, extending the power of the AI Data Cloud and enabling our joint customers to unlock maximum value from their data and drive business outcomes. I look forward to getting to work, meeting our partners and customers in the field, and deepening these critical relationships to accelerate our joint successes."