Smartsheet is celebrating achieving 200% customer growth since opening its first office in 2018, with more than 100 partners in 30 countries, in a period of fast regional expansion of the company’s presence in the EMEA.
Sarfraz Ali, VP and General Manager of Europe, Middle East and Africa (EMEA) gives an insight into this regional expansion, and his plans to continue this growth: “Alongside the significant growth, over the last year, we have brought on two new executives, Ben Saville and Justin Dobson, and increased our engineering presence in the UK and Bulgaria.
“Our proliferation into the market did not come overnight, and our expansion is evidence of unwavering commitment to collaborating with our customers to address their most critical business challenges. It is also a testament to our strong relationships and the innovative solutions we’ve co-created with our customers and channel partners.”
Ali commented that Smartsheet will be continuing the momentum to expand and further amplify the reach and impact across the region.
He said: “To continue to serve our customers in EMEA, our multi-point strategic plan will anchor on investing in our product pipeline, meeting customer demand, further expanding our partner ecosystem, and investing in our high-performance workforce.”
Addressing evolving challenges, the company has introduced recent updates that address the need to embed AI, collaborate within the context of work, content, resources, and operate enterprise grade connections with other platforms.
It will also be introducing Smartsheet Summits across multiple countries this year, with in-person events providing immersive experiences for customers and partners to learn more about Smartsheet technology and experiences driving success in their industries and countries.
Ali said the company will also focus on its partner ecosystem, continuing to invest in expanding the partner network across the region to provide greater value and help customers achieve their business goals.
“Building and empowering a high-performance workforce I firmly believe that by attracting, skilling, and retaining top talent across EMEA, we can better meet customer needs, drive product innovation and expand our market presence.
He continued: “At Smartsheet we are focused on empowering teams anchored in shared values, like having a collaborative and customer-first mindset. Achieving 200% customer growth is no small feat and can’t be done without trust, which is a testament to the dedication of our team, whose efforts and commitment to customer collaboration have been key in addressing critical business challenges.
Ali concluded: “As we look to the future, we will amp up our product innovation, continuing to meet customers where they are, investing in our partners and growing our ecosystem, and continuing to build our high-performance team.”
