Sia, a global consulting group, is continuing to expand its footprint through acquisitions, following a strategic minority investment of up to €250m by Blackstone.
In March this year, Sia acquired The Upside, a UK consulting agency specialising in branding, strategy, and innovation.
Now, Sia has acquired Precedence of The Netherlands. Precedence was founded over 15 years ago and has a team of 50 consultants, specialising in four core areas: process consulting, technology consulting, data and AI, and people change.
Precedence generated €8.4m in revenue in FY24, supporting both local and international clients, including those in telecom and tech, life sciences, and automotive.
Sia now counts 400 data and AI experts, with a total of 100 consultants in the Netherlands, and 200 across the Benelux region as a whole. “Leveraging Precedence’s network, this move paves the way for potential organic growth across Germany and the Nordic countries,” said Sia.
As part of the deal, Roy Goverde and Mark Cloesmeijer, Precedence’s founders, will join Sia as partners. After a “few months’ transition period”, Precedence will integrate its brand with Sia’s, we are told, “reflecting its seamless inclusion into the group’s global ecosystem”.
“This acquisition is part of the acceleration of our external growth strategy, in line with the support provided by Blackstone in recent months,” said Matthieu Courtecuisse, CEO of Sia. “We aim to establish Sia as a leading player in data and AI.”
In total, SIA has 3,000 consultants, serving clients worldwide from 48 locations in 19 countries.
