Shire Leasing, an AF50-listed asset finance company, has launched a new technology finance division to provide tailored financing solutions for IT channel partners and VARs.
Led by newly appointed ICT Sales Director Martin Ardern (pictured), the division will focus on developing new accounts and enhancing partner support with flexible, bespoke finance programs.
Ardern said, "The new Technology Finance division takes our commitment further by offering tailored programmes, bespoke rates, and a fluid risk model that continuously reviews credit policies, enabling affordable adoption of the latest IT technologies by UK businesses."
Shire Leasing, established in 1990, already offers financial products like equipment leasing, hire purchase, and business loans to help SMEs grow and invest in equipment.
Ardern added, “We look forward to working closely with Channel salespeople, enhancing quoting processes, offering support, and ultimately increasing overall conversion of sales.”