Group-IB has launched a new pan-European Partner Program, significantly enhancing its commitment to the cybersecurity channel as part of a shift to a channel-first strategy.
The new Partner Program introduces a structured five-tier system—Standard, Bronze, Silver, Gold, and Platinum—each providing progressively increased benefits, incentives, and support. "While Group-IB has a longstanding history of partner collaboration across Europe, previous efforts were more localized. This new iteration marks a significant evolution, with a formalized, pan-European framework that fosters deeper collaboration," explained Dmitry Tunkin, Chief Regional Officer, Europe at Group-IB.
The company currently works with 44 partners in Western, Central, and Eastern Europe, and the new initiative aims to double this figure within the next year. Group-IB sees the channel as pivotal, predicting it will represent the majority of regional revenue in the coming two to three years.
Training through the newly established Group-IB Partner Academy will primarily be virtual, complemented by select in-person sessions during major industry events. Training and certification are provided free of charge, emphasizing Group-IB’s investment in building comprehensive partner capabilities in cybersecurity.
Existing European distributor relationships, including partnerships with Yellow Cube, Boll Engineering AG, Real Security, and Ingram Micro, will be integrated into the new program, maintaining continuity and offering enhanced support through the new structured tiers.
"Our Partner Program aligns with our ‘glocal’ vision—global insights paired with local expertise—and equips partners to proactively address increasingly complex cyber threats," Tunkin stated. "Through collaborative efforts, we aim to establish a stronger cybersecurity ecosystem across Europe."