Arcserve has appointed Vitali Edrenkine, former marketing leader at Vendr and SVP at DataRobot, as its new CMO.
Edrenkine (pictured) will leverage his experience to drive Arcserve's global marketing strategy, focusing on expanding its market presence and channel growth.
His focus will be to convey Arcserve's value to the market and help its sales force and partners.
Said Brannon Lacey, CEO at Arcserve: Vitali’s deep understanding of the market dynamics, and his forward-thinking vision around AI and digital platforms, make him an invaluable addition to our executive leadership team."