Blancco has revamped its global partner programme, aiming to solidify its dedication to the channel.
The overhaul aims to boost enterprise deals by 70%, with a goal to double the company's enterprise business by 2025.
To achieve these goals, Blancco is raising its investment in partner resources by a substantial 200% in the areas of headcount, platform investments, programme funding and joint marketing.
Christina Walker, Global Director – Channel at Blancco said: “With significantly more investment into our distribution, enablement, platform, and marketing efforts, we will be able to elevate and expand our partner resources and offer even more robust incentives.”
The programme will offer new benefits, such as deal registration, incremental discounts, and a new rewards system.
With a single-tier structure, the scheme intends to speed up the onboarding process for partners like MSPs, distributors, and OEMs.
