Aryaka’s Craig Patterson has been promoted to the role of SVP of Global Channels with a remit to lead the firm’s partner-led growth strategy and programmes across North America, EMEA and APAC regions.
Since September last year, Patterson served as Channel Chief and VP of Channel Sales – Americas, where he was responsible for GTM strategies within the agent, resell and distribution channels in North America.
Dennis Monner, CCO at Aryaka said: “Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially.
“In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”
Aryaka launched its Accelerate Global Partner Program in January earlier this year to unify its partner-led GTM strategy under a single comprehensive programme for channel partners of all types worldwide.
Patterson added: “Our goal is to optimise that opportunity by aligning with our partners’ GTM strategies, whether that’s by enabling co-management or helping them drive leads and revenue with joint marketing and sales initiatives.”
