Aryaka has unveiled a new global partner program designed to make onboarding, enablement, and joint selling easier for its distributor and VAR ecosystem. The initiative marks a major step in Aryaka’s channel-first strategy, following the addition of more than 30 new partners across EMEA and APAC this year.
“Aryaka has always been a channel-driven company. Now, we’re doubling down on our commitment to building strong partnerships while providing the highest level of service to our joint customers,” said Nick Alagna, vice president of global channels at Aryaka. “In a world transformed by AI and hybrid cloud adoption, enterprises face a growing need for secure networking. With incentives, deal sharing, improved training, simplified onboarding, and additional marketing resources, Aryaka’s partners will help us seize this opportunity.”
Alagna added that the refreshed program was created to make collaboration more rewarding and to reduce friction across the sales cycle. “Aryaka understands that channel success is a two-way street,” he explained. “That’s why we’re working hand-in-hand with our partners across the entire sales cycle—from opportunity sharing to implementation—to deliver superior value and customer experience.”
The new program introduces a tiered model with incentive-driven discounts, joint go-to-market planning, and certification schemes to reward proactive partners. It also includes new marketing development funds (MDFs), sales performance incentives, and streamlined onboarding to help partners bring offerings to market faster.
Aryaka also announced that Micheal McCollough, senior vice president of channels and alliances at Mimecast, has joined the company as a strategic advisor to help accelerate its next phase of global channel growth.
